Our Culture

Citrosuco's corporate culture is based on four pillars: Challenges, Integrates, Recognizes and Anticipates. These pillars reflect our way of being, they are the practical manifestation of our company values and must permeate the attitudes and initiatives of all employees.

  

 

 

Challenges

It challenges the status quo by means of initiative and critical sense, transforming ideas and knowledge into actions that result in high performance.

Integrates

It works in an integrated, collaborative and synergistic way, aligning processes to achieve common goals.

Recognizes

It values people and the importance of their work, invests in their development and recognizes their contributions in a fair way.

Anticipates

Citrosuco is connected to market dynamics, analyzing trends and anticipating customer and consumer needs.

Higher Purpose

Providing fruit-based foods that support a more energetic and healthier lifestyle.

Future Vision

We aim to be the best natural fruit juice and ingredients company of the global food industry.

Values

 

 

 

 

 

 

 

Valores

Sustentabilidade:
Ambiental, social e econômica.

Geração de valor:
Foco em resultado.

Integridade:
Confiabilidade, transparência, respeito e ética.

Segurança e Saúde:
Ambiente de trabalho seguro e saudável.

Empreendedorismo:
Busca constante por explorar oportunidades além dos recursos disponíveis; inconformismo permanente.

Meritocracia:
Valorização e desenvolvimento das pessoas; reconhecimento pela performance.

 


 

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Environment, Health & Safety

Health and Safety are part of Citrosuco’s values. We develop actions aimed at cultural development, thus promoting safe behavior and a healthy environment to value our lives in all our operations.

Innovation and Transformation

At Citrosuco, innovating is part of our culture, innovating means to create different paths. It’s to generate and capture value. How? The first step is to find out what can be done differently or better than today. That’s why we devised the different stages of the company’s Digital Transformation, which has yielded a series of technological benefits that improve process performance and ensure better results. We engage and encourage leaders and employees to adopt our Culture of Innovation, putting into practice its pillars. That is how we live our entrepreneurial value, in an inquisitive and nonconformist way.

  • “We can take Citrosuco to a new level in terms of innovation, but it is essential to keep in mind that however great technological development may be, it will always be guided and designed for people to use it. That’s the reason why, more than ever, involvement is essential for us to write a new success story together!”

    Diego Victoriano
    HOD General Manager

  • “Innovating means to create different paths from those we use today, it means to generate and especially to capture value. Many people think that innovation only relates to high tech and great discoveries, but innovation actually means doing things better, doing them in a different way. Whether it is applied to new processes or new products, innovation means finding ways to improve the company and the world.”

    Alex Marie Schuermans
    PDA General Manager

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